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15 ways to use Twitter Effectively!

15 ways to use Twitter Effectively!

Like Facebook, there is no special recipe to use Twitter like a pro. However, we believe there are many best practices that, if used correctly, will lead to success. Here, we outline our top 15 tips for effective Twitter usage which cover things that will improve your...

Case Study: Social media PR Disasters

Social media has given brands previously unmatched access to consumers, but we may forget that the customers also have access to those same communication tools and are able to broadcast their messages to the world. Whilst this is a fantastic opportunity to get your...

Looking after your Online Reputation

Your reputation is everything. One bad stint of publicity can put a serious stain on a reputation. The problem with being online is that bad publicity can spread quickly. That’s why it is important to have a community manager that actually understands the brand, the...

5 Things to Clean Up on your Social Media

As you can currently see from the course material that you have already read, there is a lot more to social media than just random posts to a group of random ‘fans’. To ensure that your social media is all ‘cleaned up’ from mistakes, bad practice and anything that...

Are your customers on Social Media? You Bet!

Being a social media marketer you need to know who is going to want your services. For the most part, many of your clients will not even be considering social media until you bring it up or something bad happens that would never have happened if they had social media...