Blog | Knackmap

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What are you actually measuring on Social?

As Social Media Marketers we love measuring the performance of our campaigns; ensuring engagement is high and our cost per clicks stay low! However for looking at the bigger picture, we can be a little slack… Could you be neglecting reporting the deeper impact...

Why Reporting in Social Media is So Important

Why? Well, because we all need to show our boss that we aren’t playing around on Facebook all day…amongst other things. Social media is a beautiful thing. Whereas shop owners use to have to ask for market research or spy on their customers to gain insights into their...
Knackmap update – December 2015

Knackmap update – December 2015

Wow! The year is making it’s way pretty rapidly through to the middle of December! Crazy!   It’s currently 12:30am here in Australia, so I thought I might take the last breath of energy I have for the day to give you all an idea of what has been happening...

Social Media Policy

Role of Social media in a company Social media is not used the same way in every company. For some, a strong use for social media is on promotion and consumer community development. However, many other large companies use social media to create a fun work culture...
How Does Blogging Fit with Social Media

How Does Blogging Fit with Social Media

So social media can be used to share links and content, you need to link with people who would find such content very interesting. So interesting, they may want to share it with their friends. How could a link benefit your business? By directing traffic back to your...

Social Media Case Study: Dumb Ways to Die

Australia’s fastest-spreading viral video, “Dumb Ways to Die”, has taken on a life of its own, inspiring more than 65 cover versions, 85 parodies, 30 million views in 2 weeks and 170 re-posts on YouTube The original clip, made to promote safety on...

How to Use Twitter Effectively

Like Facebook, there is no special recipe to use Twitter like a pro. However, we believe there are many best practices that, if used correctly, will lead to success. Here, we outline our top 15 tips for effective Twitter usage which cover things that will improve your...