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GIFs bring personality to social media

You’ve probably seen the integration of GIFs in most social media tools over the last 12 months. They bring a new level of personality to what is otherwise quite a difficult platform to show emotion. It’s a good thing. People are really enjoying this...

Why is Pinterest worth your time?

Adding another social media platform to add to the many social platforms you are already managing probably takes quite a bit of convincing… However, when you see that a particular platform has a plethora of benefits which you could reap from your time spent on it, you...
Copywriting for Social Media: Best practice

Copywriting for Social Media: Best practice

When your target market is on social media, they are not looking to be sold to: they are looking into what their family and friends are up to, who got fat from high school and to keep up with news…This means sales pitches are not welcome, so marketers are...
Advertising on Social Media: 4 Tips for Effectiveness

Advertising on Social Media: 4 Tips for Effectiveness

The world of social media is busy with many messages. Many different, and many very very similar offerings. No matter how hard we try, we know how to face the reality that the days we could only rely on free social media posting to grow our business online are...

What are you actually measuring on Social?

As Social Media Marketers we love measuring the performance of our campaigns; ensuring engagement is high and our cost per clicks stay low! However for looking at the bigger picture, we can be a little slack… Could you be neglecting reporting the deeper impact...

Why Reporting in Social Media is So Important

Why? Well, because we all need to show our boss that we aren’t playing around on Facebook all day…amongst other things. Social media is a beautiful thing. Whereas shop owners use to have to ask for market research or spy on their customers to gain insights into their...