Bright and Imaginative Business Growers.

Social media consulting firm at the fringe of the industries boom



Josh started in digital marketing back in 2012, running a social media consulting firm at the fringe of the industries boom. The team grew quickly to 8 members, working on local, national, and international clients.


In 2015 the company bootstrapped its first iteration of a social media software called Knackmap over that year and raising seed capital. Knackmap into a multi-solution software, with specialised solutions for real estate agents, small businesses, and wineries. The software became a High Performer according to G2 CROWD, and grew to almost 600 users. Whilst this software was being built, launched, and pushed to market we continued to offer digital marketing services to small businesses.


In 2017, the executive decision was made to cease support for the software. With an extremely competitive market and rising costs for support, the company decided to shift all focus on the service delivery side of the operation. The team slightly shrunk to a size of 5 staff members.


After a successful shift to a full service delivery business, the company was renamed Neon Treehouse to better reflect the new emerging culture of bright and imaginative digital advertising solutions in the new world of marketing. The team grew 12 people.


A new opportunity in market emerging for low cost social media. At which point, Knackmap Pty Ltd launched the company DOUBLE FRIED in collaboration with Grande Parade Pty Ltd, to assist small and micro businesses with their social media, through a Philippines based service offering. The team grew to 14 people.


In 2020 the company saw accelerate through the height of COVID. Neon Treehouse beginning quickly expanding to service delivery on the east coast of Australia. Double Fried launched in market. The team grew to 25 people.


2021 started as fast as you would expect. With an office opening in Melbourne in January 2021, as well as the hiring of an Operations Manager and Operations Executive. 2021 the company starts with a team of over 30, across Adelaide, Perth, Melbourne, Manila, Davao, Bangalore, and London.

With a talented team across Adelaide, Perth, Melbourne, Manila, Davao, Bangalore, and London; Knackmap is able to best of breed marketing support, as well as an unprecedented world view on people, and the future view on business.


Josh as CEO and Founder sees this as ground zero, with big plans for the company and software in 2021 and beyond. Josh’s free time is spent enjoying the company of family, friends, his partner and his dog, Hugo.


People first digital agency

Open Book


Openness is a foundation of our being. Whether it’s open book, or open bar. We have a ‘cards on the table’ approach to our staff, clients and suppliers. No smoke and mirrors, no shiny balls, no bullshit.

This goes for the way we make decisions.

Data can tell us a lot about what’s next. We value the understanding that speaking your mind requires equal parts brains (what to say), thoughtfulness (when to say it), and caring (how it’s said). We want our staff, clients and suppliers to understand how we deliver value, and the true meaning of the results we strive for.

Dedication to Learning


We flourish in both the journey and destination of reaching our goals. We are in a constant pursuit of improvement. We value inspiring innovation, courage and curiosity in ourselves and others.

Don’t settle for the status quo. Don’t rest on your laurels. Be brave enough to try new things, even if they scare you. Challenging the status quo takes commitment, courage, and imagination. With this, you’ll fuck up. Things won’t go to plan. But there will be learnings, and things WILL improve with this mindset as your mind will be open to the BETTER way.

The key is knowing when to turn it in and start from the ground up. Even the best campaigns need a shake up sometimes.

All In


Our staff, our clients and our suppliers are in it to win it. We step up to the plate 3 times a day, 4 if we’re hungry.

We don’t do quick, half-baked work. Everything that we do is as good as it can be, bringing our proven-track record, expertise and innovative processes together to make that happen.

At the end of the day, there is always work to be done and we’re there to do it. Energy and enthusiasm to get the job done well and get the job done right go a long way.

Spark Change


Things are supposed to feel right to be right. We are all about delivering our signature zest in every conversation, decision and interaction with our clients, staff and suppliers.

We value courage and resourcefulness to spark change – to make better our products, our people, our space. Continuous improvement is a shared responsibility. Action is an independent one.

Fortune favours the brave, and never a person who does not help themselves.



We value thinking creatively, inspiring creativity, and appreciating it. As Steve jobs says, “Creativity is just connecting things”.

Seeing and igniting our creative spirit involved embracing creativity in the workforce, embedding it in all of our practices and allowing our business to be exposed to the transient, ever changing nature of what it creates.

According to Russell Howcroft, there are 3 C’s in the world. The small ‘c’ which is our innate desire to make and create things, from tinkering in the back shed to creating an experience for a loved one. The professional ‘c’ is what we employ in our working lives, we often forget that strategy and spreadsheets are still acts of creativity. The Big ‘C’ is what shifts cultural paradigms and changes us forever.

We see value in all 3, and can harness them by actively investing in new ideas, building IP, and finding new solutions to complex problems.

Human Touch


We believe in breathing life into our work, and promoting human interactions with those around us to drive better thinking, doing and being.


Bright and imaginative talent from across the world, producing world class strategies, campaigns, and results.

Come meet our team

Joshua White

Joshua White


Bianca Hackman

Bianca Hackman

Operations Manager

Shane Daniell

Shane Daniell

People & Culture Manager

Molly McCormack

Molly McCormack

Account Manager

Nick Jeavons

Nick Jeavons

Account Manager

Merryn Allen

Merryn Allen

Account Manager


Multicultural Agency:
Investing in creativity

The service we offer caters for the collaboration and expertise.


Reaching the right audience
Analysing the audience behavior

We aims to be a partner for brands needing a digital module,


We won’t stop until your ads are winning!

We are on a constant pursuit for the best possible performance for your ads. We’re in it to win it for you!