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Knackmap has been through a lot! From scratch right down to serving quality service and products.

Knackmap is a social media software and digital innovation company which helps businesses find their voice, tell their story and meet business goals online. First founded in 2015 by current CEO and Founder Josh White, Knackmap is a multi-solution company with key products Knackmap and HouseQ, as well as managed services.

Josh has over 6 years of experience in digital marketing and business. Josh’s approach to life is about being open to learn and share, as well as enjoying the journey. This is projected in his work and speaking engagements. In his final year of his B Comm (Marketing) at the University of Adelaide, Josh started his first social media consultancy The Social Tree.

He grew this firm to a team of 8 before moving back into employment with other digital agencies. Never quite shaking his entrepreneurial spirit, Josh left his agency role in December 2015 to start Knackmap Pty Ltd after bootstrapping his first iteration of a social media software over that year and raising seed capital. Since then Josh has grown Knackmap into a multi-solution company, with key products Knackmap and HouseQ as well as managed services. Josh as CEO and Founder see’s this a ground zero, with big plans for the company and software in 2018 and beyond. Josh’s free time is spent enjoying the company of family, friends, his partner and his dog, Hugo.


Knackmap started from a simple thought…what if social could be easier? Founder Josh White saw three tiers of difficulty when it came to businesses on social: understanding from brands, resource-burning execution requirements and strategy. It was a brave new world (and still is).

Identifying these needs

Identifying these needs, the Knackmap group of brands was founded in 2015 and has since grown from its initial beta social marketing product, to a multi-solution suite; which includes Software as a Service (SaaS) solutions, as well as managed service offerings for business.


It has grown from a one-product offering to one of Adelaide’s fastest growing digital companies, with now an office also based in West Hollywood, LA California.

What if social could be easier?

The burning question has always remained, “What if social could be easier?” How do we make it easier to understand social? How do we make it easier to generate returns from social media? How do we make it easier to grow business using social media? These questions drive us to…

Knackmap Pty Ltd Formed

February 5, 2018

December 15

Raise First Round Seed Capital

February 6, 2018

December 21

Beta Product for Knackmap Launched

February 7, 2018

April 26

HouseQ Product Released

February 8, 2018

October 26

Little City Studio Accelerator Program Completed

February 9, 2018

November 26

PlanGram Managed Services Launched

February 10, 2018

January 26

Move Office!

February 11, 2018

April 26 Moved to 201/33 Pirie Street, Adelaide

Named High Performer by G2 Crowd

February 12, 2018

July 26

HouseQ v2 Launched

February 13, 2018

August 26

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