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Knackmap update – December 2015

Knackmap update – December 2015

Wow! The year is making it’s way pretty rapidly through to the middle of December! Crazy!   It’s currently 12:30am here in Australia, so I thought I might take the last breath of energy I have for the day to give you all an idea of what has been happening...

Social Media Policy

Role of Social media in a company Social media is not used the same way in every company. For some, a strong use for social media is on promotion and consumer community development. However, many other large companies use social media to create a fun work culture...
How Does Blogging Fit with Social Media

How Does Blogging Fit with Social Media

So social media can be used to share links and content, you need to link with people who would find such content very interesting. So interesting, they may want to share it with their friends. How could a link benefit your business? By directing traffic back to your...

Social Media Case Study: Dumb Ways to Die

Australia’s fastest-spreading viral video, “Dumb Ways to Die”, has taken on a life of its own, inspiring more than 65 cover versions, 85 parodies, 30 million views in 2 weeks and 170 re-posts on YouTube The original clip, made to promote safety on...

How to Use Twitter Effectively

Like Facebook, there is no special recipe to use Twitter like a pro. However, we believe there are many best practices that, if used correctly, will lead to success. Here, we outline our top 15 tips for effective Twitter usage which cover things that will improve your...
15 ways to use Twitter Effectively!

15 ways to use Twitter Effectively!

Like Facebook, there is no special recipe to use Twitter like a pro. However, we believe there are many best practices that, if used correctly, will lead to success. Here, we outline our top 15 tips for effective Twitter usage which cover things that will improve your...

Case Study: Social media PR Disasters

Social media has given brands previously unmatched access to consumers, but we may forget that the customers also have access to those same communication tools and are able to broadcast their messages to the world. Whilst this is a fantastic opportunity to get your...

Looking after your Online Reputation

Your reputation is everything. One bad stint of publicity can put a serious stain on a reputation. The problem with being online is that bad publicity can spread quickly. That’s why it is important to have a community manager that actually understands the brand, the...